SUMMARY
Senior marketing design professional with experience in branding, digital, in-store displays, marcomm, package design, and promotions; Specializes in phase I concept and design for regional, national, and global brands; Knowledgeable in transforming written strategic plans into meaningful creative that gets noticed in the marketplace; Expert software and production design skills; Team leader/project manager with proven ability to thrive in a dynamic, creative, deadline-driven environment while remaining focused and driven
Highly skilled in Photoshop, Illustrator, InDesign, Keynote, and PowerPoint; Working knowledge of WordPress, HTML, and Experience Design (XD)
AREAS OF EXPERTISE
B2B / B2C / Brand Activation / Brand Awareness / Branding & Identity / Concept Development / Copywriting / Creative Strategy / Digital / Marcomm / Packaging / Point of Purchase / Promotions / UX/UI
EXPERIENCE
THOMPSON & BENDER | Briarcliff Manor, NY
May 2017–present
Creative Director
May 2017–present
Creative Director
Lead the conceptual development and execution of creative work for integrated marketing and advertising campaigns, websites, brand identities, and collateral, directing the process from kickoff through to delivery
Engage in client-facing account management, representing the agency in creative presentations and new business development pitches
Manage creative team, resources, and budgets
Facilitate communication/workflow with executive-level management for maintaining high-functioning operations and a profitable creative department
MECHTRONICS | Beacon, NY
May 2014 – Apr 2017
Art Director
Work across the agency to pull targeted strategies through to effective creative solutions, both internally and externally
Create, execute, and manage corporate rebranding including overall brand image, website, publications, and promotional materials
Support the company’s positioning and elevate brand presence, aiding in transformational growth at a strategic level
Conceptualize and design pitch creative to support new business development
Design and execute digital applications for retail marketing
Collaborate with industrial designers and engineers to design and execute in-store marketing displays for an extensive list of Fortune 500 companies
Manage and direct all external relationships with client-assigned agencies
Prepare and/or oversee the preparation of all production art files and troubleshoot any pre-press and on-press art issues
May 2014 – Apr 2017
Art Director
Work across the agency to pull targeted strategies through to effective creative solutions, both internally and externally
Create, execute, and manage corporate rebranding including overall brand image, website, publications, and promotional materials
Support the company’s positioning and elevate brand presence, aiding in transformational growth at a strategic level
Conceptualize and design pitch creative to support new business development
Design and execute digital applications for retail marketing
Collaborate with industrial designers and engineers to design and execute in-store marketing displays for an extensive list of Fortune 500 companies
Manage and direct all external relationships with client-assigned agencies
Prepare and/or oversee the preparation of all production art files and troubleshoot any pre-press and on-press art issues
FREELANCE
Feb 2014 – present
Feb 2014 – present
Freelanced on- and off-site doing promotions and packaging design for:
Galileo Global Branding Group, Stamford, CT / Key Accounts: Giant Eagle, Green Way
Conair, Stamford, CT / Key Account: Conair Personal Care Division
LAM Design, Pleasantville, NY /Key Account: Reckitt Benckiser
Private Brand Solution, Riverside, CT / Key Accounts: Nevani, Olympus Premedia
TracyLocke, Wilton, CT / Key Account: Pepsi
Zack Group, Croton‑on‑Hudson, NY / Key Accounts: Andros, Duncan Hines, Gerber, Great American Cake Company, Tyson
DAYMON WORLDWIDE | Stamford, CT
Feb 2008 – Feb 2014
Senior Designer
Feb 2008 – Feb 2014
Senior Designer
Created marketing and POS materials for grocery retailers such as Kroger, Meijer, Spartan, SUPERVALU, and many more
Developed new brands and refreshed existing packaging
Designed brochure sites and e-commerce websites
Continually exceeded expectations through the delivery of innovative concept design and execution of promotional tactics
Wrote creative rationale and developed brand guidelines
Presented creative using strong communication skills to elicit feedback
Awarded for successfully executing marketing tactics for the launch of a new brand representing over 500k in incremental revenue
Recognized for the design and presentation of pitch creative that helped solidify the company’s relationship with a new client
DIXON SCHWABL ADVERTISING | Victor, NY
Dec 2006 – Jan 2008
Mechanical Artist/Graphic Designer
Dec 2006 – Jan 2008
Mechanical Artist/Graphic Designer
Designed promotional materials for various clients across multiple channels of trade
Versioned region-specific creative (print ads, flyers, billboards)
Collaborated with the project team to evaluate client objectives and brainstorm strategy
Accurately prepared files to spec and resolved any print production issues
Streamlined workflow through digital asset management
QCI DIRECT | Rochester, NY
Apr 2004 – Dec 2006
Graphic Designer
QCI DIRECT | Rochester, NY
Apr 2004 – Dec 2006
Graphic Designer
Responsible for the design and mechanical preparation of a 70+ page catalog with a national circulation topping 50 million annually
Worked with in‑house marketers, merchandisers, and photographers to art direct catalog covers and execute new editions monthly
Assisted photographers in styling shots of new and featured products
Designed promotional content for qcidirect.com and refreshed image content
BAGS UNLIMITED | Rochester, NY
Apr 2002 – Sep 2003
Intern
Apr 2002 – Sep 2003
Intern
Responsible for the design and mechanical preparation of newspaper print ads
Provided pre‑press services for the production of commercial display signage
Created line art drawings for product assembly instructions
Designed web banners and populated the company’s online product catalog
EDUCATION
ROCHESTER INSTITUTE OF TECHNOLOGY | Rochester, NY
May 2002
BFA in Graphic Design (with Honors)
ROCHESTER INSTITUTE OF TECHNOLOGY | Rochester, NY
May 2002
BFA in Graphic Design (with Honors)