SUMMARY
Senior design professional with expertise in marketing communications (marcomm), branding, print, digital, events, and creative copywriting. Specializes in developing concepts and designs for regional, national, and global brands. Skilled at transforming written communication strategies into impactful, attention-grabbing content that resonates with target audiences. Expert in using industry‑leading software and production design tools. Proven team leader and project manager, excelling in dynamic, creative, and deadline‑driven environments while remaining focused and driven. Proficient in Photoshop, Illustrator, InDesign, PowerPoint, and Constant Contact, with working knowledge of WordPress and HTML.
AREAS OF EXPERTISE
B2B / B2C / Brand Awareness / Branding & Identity / Concept Development / Copywriting / Creative Strategy / Digital / Marcomm / Packaging / Point of Purchase / Promotions / UX/UI
EXPERIENCE
THOMPSON & BENDER | Briarcliff Manor, NY
May 2017–present
Creative Director
May 2017–present
Creative Director
Lead the conceptual development and execution of creative work across integrated marketing campaigns, advertising, websites, brand identities, and collateral, overseeing the process from kickoff to delivery. Engage in client-facing account management, representing the agency in creative presentations and new business pitches. Manage the creative team, resources, and budgets. Facilitate communication and workflow with executive management to ensure high‑functioning operations and a profitable creative department.
MECHTRONICS | Beacon, NY
May 2014 – Apr 2017
Art Director
Collaborated across the agency to pull targeted strategies through to effective creative solutions,both internally and externally. Created, executed, and managed corporate rebranding efforts, including overall brand image, website, publications, presentations, and promotional materials. Supported the company’s positioning and elevated brand presence to drive transformational growth at a strategic level. Conceptualized and designed pitch creative to support new business development. Designed digital applications for retail marketing campaigns. Collaborated with industrial designers and engineers to design and implement in-store marketing displays for a diverse range of Fortune 500 companies. Managed and directed external relationships with client-assigned agencies. Oversaw the preparation of all production art files, and troubleshooted pre-press and on-press issues to ensure quality output.
May 2014 – Apr 2017
Art Director
Collaborated across the agency to pull targeted strategies through to effective creative solutions,both internally and externally. Created, executed, and managed corporate rebranding efforts, including overall brand image, website, publications, presentations, and promotional materials. Supported the company’s positioning and elevated brand presence to drive transformational growth at a strategic level. Conceptualized and designed pitch creative to support new business development. Designed digital applications for retail marketing campaigns. Collaborated with industrial designers and engineers to design and implement in-store marketing displays for a diverse range of Fortune 500 companies. Managed and directed external relationships with client-assigned agencies. Oversaw the preparation of all production art files, and troubleshooted pre-press and on-press issues to ensure quality output.
FREELANCE
Feb 2014 – present
Feb 2014 – present
Freelanced on- and off-site doing promotions and packaging design for:
Galileo Global Branding Group, Stamford, CT / Key Accounts: Giant Eagle, Green Way
Conair, Stamford, CT / Key Account: Conair Personal Care Division
LAM Design, Pleasantville, NY /Key Account: Reckitt Benckiser
Private Brand Solution, Riverside, CT / Key Accounts: Nevani, Olympus Premedia
TracyLocke, Wilton, CT / Key Account: Pepsi
Zack Group, Croton‑on‑Hudson, NY / Key Accounts: Andros, Duncan Hines, Gerber, Great American Cake Company, Tyson
DAYMON WORLDWIDE | Stamford, CT
Feb 2008 – Feb 2014
Senior Designer
Feb 2008 – Feb 2014
Senior Designer
Created marketing and point-of-sale materials. Developed new brands and refreshed existing packaging. Designed websites for brand launches and new product introductions. Delivered innovative concept designs and executed promotional tactics. Wrote creative rationales and developed comprehensive brand guidelines. Presented creative concepts with strong communication skills, effectively eliciting feedback. Awarded for successfully executing marketing tactics that contributed over $500k in incremental revenue during a new brand launch. Recognized for designing and presenting pitch creative that strengthened the company's relationship with a new client.
DIXON SCHWABL ADVERTISING | Victor, NY
Dec 2006 – Jan 2008
Mechanical Artist/Graphic Designer
Dec 2006 – Jan 2008
Mechanical Artist/Graphic Designer
Designed promotional materials for diverse clients across multiple trade channels. Created region-specific versions of creative deliverables (print ads, flyers, billboards). Collaborated with project teams to evaluate client objectives and brainstorm strategic approaches. Accurately prepared files to specification and resolved any print production issues. Streamlined workflows using digital asset management systems to improve efficiency.
EDUCATION
ROCHESTER INSTITUTE OF TECHNOLOGY
Rochester, NY
BFA in Graphic Design
ROCHESTER INSTITUTE OF TECHNOLOGY
Rochester, NY
BFA in Graphic Design