Challenge: Prospero approached the agency about an initiative to build engagement through a 50th Anniversary campaign. The goals were to promote brand awareness, increase followers on social media, create dialogue at trade shows, and build customer relationships.
Solution: After modernizing Prospero’s logo and refreshing brand guidelines the “50 Years of Prospering” campaign was created. Deliverables included a "50 years" version of the new logo, print and digital ads, social media strategy, and content creation. Assets such as vintage photos from the company’s archives, customer testimonials, and team features were used in creative execution and on social media. PR efforts focused on the company’s history and chronicled its growth into an industry leader.
'50 Years' Campaign: Print Ad Spread
Logo Refresh and '50 Years' Campaign Logo
Print Advertising: Product Ad / Testimonial Ad
Digital Placements: Animated Banner Ads
