Challenge: Under new management and having recently rebranded, Cross County Center wanted a fresh creative campaign.
Solution: “The center of it all” campaign uses bold display typography, fashion-forward colors, and a flexible messaging framework that is designed to work across all marketing touchpoints — including print, outdoor, digital, and social. The result: a fun, modern campaign that positions Cross County Center as one of the leading shopping, dining, and entertainment destinations in the region. Most recently the campaign creative has been refreshed with a modified brand mark to celebrate the center's 70th Anniversary.
On-site Signage
Modified existing logo for 70th Anniversary
On-site Signage (Backlits)
On-Site Signage (Backlits)
On-site Signage (Pillowcase Standees)
On-site Signage (Pillowcase Standees)
Paid Social
Banner Ads
Print Ad